In preparation for the playoffs with Golden State, Nike wanted to do something for Lebron James in terms of motivation for the series, during this time his “soldier XI” was debuting. This was an opportunity to give Lebron his new shoe and a message at the same time. To make this a unique experience for Lebron, Nike Basketball reached out to 173 schools, 32 states, 161 cities to provide Lebron with a “good luck!” message . This hand crafted message was constructed in a form of a scrap collage of all the high schools lebron donates gear and money to for their basketball programs. The kit included: zine with all 173 schools talking to Lebron, custom nike pencils with messages, buttons with the students drawings, 173 mascots stickers topped off with a “heart” message from one of this fans attached to the soldier XI which was set to appear at the playoffs.
Team Dyno
Creative Direction: Dino Manuel
Designer: Ralph Rodriguez
Designer: Nick Paff
Designer: Jessica Bergmann
Project Manager: Ryan Condrick
Nike Basketball Art Director: Shelby Tiffany
Nike Basketball Project Manager:: Randy Ban
Nike Basketball Project Manager: Maria Sylva
Nike Basketball Creative Ops: Olivia Gaylord
Creative Direction: Dino Manuel
Designer: Ralph Rodriguez
Designer: Nick Paff
Designer: Jessica Bergmann
Project Manager: Ryan Condrick
Nike Basketball Art Director: Shelby Tiffany
Nike Basketball Project Manager:: Randy Ban
Nike Basketball Project Manager: Maria Sylva
Nike Basketball Creative Ops: Olivia Gaylord
